What Is a PC in a MedSpa? CPOM States, Ownership, and the Medical Director Role

What Is a PC in a MedSpa? CPOM States, Ownership, and the Medical Director Role

What Is a PC in a MedSpa?

The PC controls all medical care in a medspa. It makes clinical decisions, sets treatment protocols, and oversees prescribing and delegation for services like Botox, fillers, and laser treatments. The PC is responsible for patient safety and medical outcomes, while business operations are handled separately.

What Does a PC Actually Do in a MedSpa?

The PC is responsible for all medical care delivered inside a medspa. It controls how treatments are designed, approved, and performed, while non-clinical operations are handled elsewhere.

In a medspa, the PC typically:

  • Makes medical decisions related to patient eligibility, contraindications, and treatment plans for services such as Botox, dermal fillers, and laser procedures
  • Establishes and approves treatment protocols for injectables and energy-based devices to ensure services are delivered safely and consistently
  • Oversees prescribing and delegation, including who may inject, operate lasers, or assist with treatments under physician supervision
  • Supervises clinical staff to ensure medical services are performed within approved scopes and protocols
  • Maintains responsibility for clinical outcomes, including patient safety, documentation, and standards of care

The PC does not manage branding, marketing, scheduling, payroll, or day-to-day business operations. Those functions are typically handled by a separate business entity. This separation allows the PC to focus on medicine while the business focuses on growth and operations.

What Is a CPOM State?

A CPOM state is one that enforces the rules of Corporate Practice of Medicine. These laws exist to protect patient safety by ensuring medical decisions are controlled by licensed physicians, not business owners. In a medspa, CPOM rules keep clinical care guided by medical judgment rather than commercial pressure.

Who Owns the PC? (Ownership vs Control)

The PC in a medspa is legally owned by a licensed physician. That ownership exists to ensure medical decisions are made by someone qualified to practice medicine, not by a business operator.

This is where many founders get confused, so clarity matters.

  • Legal ownership: A physician owns the PC and holds ultimate authority over medical care.
  • Clinical authority: The PC controls treatment protocols, prescribing, and delegation.
  • Business operations: A separate business entity manages branding, marketing, staffing, and growth.

Does the medical director own the PC?
Sometimes. In some structures, the medical director is the PC owner. In others, a different physician owns the PC while the medical director is contracted for clinical oversight. What matters is that medical control stays with a physician, not who runs the business.

PC vs MSO: How They Work Together

In a compliant med spa structure, medical care and business operations are intentionally separated so each side can function without overlap. This model allows medspas to operate efficiently while keeping clinical authority with licensed physicians and business control with the operator.

PC

MSO

The PC is the medical entity within the medspa. In a med spa with a PC and MSO structure, the PC controls all aspects of medicine, including clinical decision making, treatment protocols, prescribing, delegation, and medical oversight. It determines how services such as Botox, dermal fillers, and laser treatments are delivered and ensures patient care follows established medical standards.

The MSO, or Management Services Organization, operates the business side of the medspa. It manages branding, marketing, staffing, payroll, scheduling, facilities, billing support, and daily operations. The MSO provides the infrastructure that allows the medspa to grow, but it does not direct medical care or influence clinical judgment.

When structured correctly, the PC and MSO operate independently but in coordination. The PC defines the medical framework, while the MSO executes the business strategy around it. This balance allows medspas to scale while maintaining clear boundaries between medicine and business.

Where the Medical Director Fits in the PC Model

In a compliant medical director PC med spa structure, the medical director is engaged by the physician-owned PC, not the business entity. This relationship is formalized through a PC medical director agreement, which defines clinical oversight and medical authority.

The medical director is responsible for overseeing medical care delivered at the medspa. This typically includes:

  • Approving treatment protocols for services such as Botox, fillers, and laser treatments
  • Supervising prescribing and delegation to clinical staff
  • Guiding clinical standards and patient safety practices
  • Providing medical oversight aligned with the PC’s requirements

Day to day, the medical director supports ongoing clinical operations by:

  • Providing continuous clinical guidance to the medspa team
  • Reviewing and updating protocols as services expand or change
  • Remaining available for supervision and compliance needs
  • Supporting consistent medical oversight as the medspa grows

What the medical director does not control is equally important. Business functions remain outside their scope.

  • Marketing and branding decisions
  • Staffing schedules, payroll, and pricing
  • Daily operations and growth strategy

Successful medspas treat medical director placement as a long-term operational decision, prioritizing availability, continuity, and alignment with how the medspa actually operates.

Common PC & CPOM Mistakes (and How to Fix Them)

Most PC compliance med spa problems come from an unclear structure rather than bad intent. These are patterns we see repeatedly, along with how operators typically correct them.

  1. Business priorities creeping into clinical decisions
    As medspas grow, it is common for pricing, promotions, or scheduling pressures to influence treatment choices. This creates risk because medical care must remain under physician control. Most operators correct this by re-establishing that all clinical decisions are set and approved by the physician-owned PC.
  2. Treating the PC and business as a single entity
    When roles are blended, it becomes difficult to show who controls medicine versus operations. This lack of separation is where compliance issues often surface. The solution is clarifying responsibilities so the PC governs care and the business handles operations.
  3. Structuring medical director pay around performance metrics
    Compensation tied to revenue or treatment volume can unintentionally suggest influence over care. To reduce exposure, medspas typically restructure compensation to reflect oversight and availability rather than financial performance.
  4. Letting the business engage the medical director directly
    This setup may seem convenient, but it weakens the chain of medical authority. In CPOM states, oversight should clearly originate from the medical entity. The fix is shifting the relationship so the PC engages the medical director.
  5. Allowing protocols to lag behind services offered
    As new treatments are added, protocols sometimes fail to keep pace. This leads to inconsistent delivery and supervision gaps. Regular review and approval through the PC is how most medspas correct this.
  6. Expanding staff responsibilities without updating delegation
    Growth often outpaces documentation. When delegation is not updated, staff may operate outside approved limits. Tightening delegation guidelines and supervision brings the structure back into alignment.
  7. Naming a physician owner without real involvement
    Physician ownership that exists only on paper does not satisfy CPOM expectations. Practices resolve this by ensuring the physician-owner has meaningful authority and participation in medical decisions.
  8. Relying on informal medical director arrangements
    Handshake agreements and vague contracts leave oversight undefined. Formalizing a clear medical director agreement through the PC closes this gap and creates accountability.
  9. Involving non-clinical staff in prescribing workflows
    Even indirect input into prescribing decisions can compromise medical independence. Most medspas address this by tightening processes so prescribing authority remains solely within the PC.
  10. Overlooking coverage during medical director absences
    Vacations, illness, or transitions can leave gaps in supervision if no plan exists. Forward-thinking operators plan for backup coverage to maintain continuous oversight.

PC Setup Checklist for CPOM States

A CPOM-compliant med spa setup works best when built in the right order. Most delays happen when steps are skipped or done out of sequence. Below is a real-world, timeline-based checklist that reflects how compliant medspas are actually set up.

Phase 1: Structural foundation

This is where ownership and authority are established.

  • Confirm whether the state enforces CPOM rules for medspas
  • Identify the physician who will own the PC and hold medical authority
  • Establish PC ownership for the medspa under the licensed physician
  • Define, at a high level, how medicine and business will remain separate

What slows founders down most: Waiting too long to secure a physician owner or assuming ownership details can be “fixed later.”

Phase 2: Medical oversight framework

This phase locks in how medicine will be governed day to day.

  • Engage a qualified medical director through the physician-owned PC
  • Put a clear medical director agreement in place
  • Define treatment protocols, delegation rules, and prescribing authority
  • Align oversight expectations with the services offered, such as injectables or lasers

What slows founders down most: Unclear expectations around availability, scope, and ongoing involvement from the medical director.

Phase 3: Business operations alignment

Once the medical authority is set, the business side can be structured safely.

  • Establish the business entity that will operate the medspa
  • Assign non-clinical responsibilities such as staffing, marketing, and facilities
  • Ensure business operations do not influence medical decision-making
  • Confirm boundaries between the PC and the business are documented and followed

What slows founders down most: Overlapping roles that blur who controls medicine versus operations.

Phase 4: Readiness and continuity planning

This final phase helps prevent future compliance issues.

  • Plan for medical director coverage during absences or transitions
  • Set a process for updating protocols as services expand
  • Review compensation structures for alignment with oversight roles
  • Reconfirm that the PC retains medical control as the medspa grows

When done in the correct order, this checklist supports a compliant structure without slowing growth. Most compliance issues arise not from missing pieces but from building them out of sequence.

How Medical Director Co. Supports PC-Based MedSpas

Building a compliant structure is only half the challenge. The other half is finding the right physician to operate within it. Medical Director Co. supports PC-based medspas by acting as the bridge between legal structure and real-world staffing.

For medspas operating in CPOM states, medical director placement requires more than availability. It requires alignment with the PC model, the services offered, and how the medspa actually operates. Medical Director Co. focuses on placement accuracy by matching physicians based on scope of care, state requirements, oversight expectations, and long-term fit.

Beyond placement, our PC medical director services are built around compliance-aware onboarding. Medical directors are engaged through the proper medical entity, roles are clearly defined, and expectations around supervision, protocols, and availability are established from the start. This reduces confusion and prevents common structural issues later.

Ongoing oversight continuity is equally important. Medical Director Co. helps medspas plan for coverage, transitions, and growth so medical supervision remains consistent as services expand or locations scale. The result is a PC-based medspa structure that works in practice, not just on paper.

If you’re operating in a CPOM state, Medical Director Co. helps ensure your medical director relationship supports compliance, stability, and long-term operations.

Frequently Asked Questions

What is a PC in a medspa?

A PC, or Professional Corporation, is the medical practice inside a medspa that controls medical care. It is responsible for clinical decisions, treatment protocols, and patient safety, while the business side of the medspa, often operated through a Management Services Organization (MSO), handles marketing, staffing, and day-to-day operations.

Some states enforce Corporate Practice of Medicine (CPOM) rules to make sure medical care is controlled by licensed physicians. In medspas, this means a doctor-owned PC is required so clinical decisions stay focused on patient safety rather than business priorities.

Yes, but not the medical practice itself. In CPOM states, non-physicians usually own and operate the business side of the medspa, while a physician owns the PC that controls medical care. This structure allows founders to run and grow the business without controlling medicine.

The PC is owned by a licensed physician. This ownership exists to ensure medical decisions, treatment protocols, and patient care remain under physician control, separate from business operations.

Not always. In some medspas, the medical director also owns the PC. In others, a different physician owns the PC, and the medical director is contracted to provide clinical oversight. What matters is that the medical authority stays with a licensed physician.

The PC controls medical care, including treatment protocols, prescribing, and supervision. The MSO, or Management Services Organization, handles non-clinical operations such as marketing, staffing, payroll, and facilities. Together, they create a compliant operating structure.

Yes. A PC does not replace the role of a medical director. The medical director provides day-to-day clinical oversight, ensures protocols are followed, and supports safe delivery of medical services inside the medspa.

Common issues include unclear separation between medical and business roles, improper medical director agreements, or non-clinical involvement in medical decisions. These problems are usually fixed by clarifying responsibilities and tightening the PC-based structure.

Most PC-MSO structures are established within 30 to 90 days. Timing depends on state requirements, physician availability, agreement setup, and how quickly roles and responsibilities are finalized.

Medical Director Co. helps medspas place qualified medical directors, align oversight with PC-MSO structures, and maintain continuity as the business grows. The focus is on accurate placement, clear onboarding, and long-term compliance support.
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