The U.S. medspa industry isn’t just growing — it’s exploding. According to the American Med Spa Association (AmSpa), revenues hit nearly $17 billion in 2024 as demand for Botox, fillers, IV therapy, laser hair removal, and weight loss injectables continues to surge. Consumers want fast, effective, non-surgical solutions—and entrepreneurs are eager to meet that demand.
But before diving in, it’s crucial to understand how to open a medspa the right way. Many new owners skip essential steps in legal compliance, leading to costly fines or even closure within two years. Success requires more than passion—it takes planning, protection, and precision.
From creating a strong business plan and selecting the right business entity and business structure, to forming a management services organization that adheres to the corporate practice of medicine, every decision matters. You’ll also need malpractice insurance, a clear marketing strategy, and—if applicable—guidance on full practice authority for nurse practitioners.
This guide will walk you through each step to launch and maintain compliance in 2025, giving you the knowledge and tools to build a sustainable, legally sound, and profitable med spa business.
Step 1: Create a Business Plan & Choose Your Location
Location can make or break a medspa. Even the best injector will struggle in the wrong market.
Checklist
- Who is my ideal client? (e.g., affluent professionals, stay-at-home parents, Millennials)
- What services will I start with? (Botox/filler only, or add IV hydration and weight loss)
- What’s the local competition density?
Case Study: A clinic in suburban Illinois skipped market research and opened in an area with six competing medspas. They struggled to build a patient base. Another group 15 miles away opened in a higher-income zip code with no direct competitors and hit breakeven in just 6 months.
Pro Tip: For location research, combine U.S. Census Bureau demographics with Google Maps competitor searches.
Step 2: Form Your Legal Entity
A medspa must have the right legal structure.
- LLC or Corporation: Most start here for liability protection.
- Corporate Practice of Medicine (CPOM) States: In CA, TX, NY, NJ, GA, IL, and others, non-physicians can’t directly own the medical practice. They need an MSO (Management Services Organization) agreement.
At Medical Director Co., we prepare MSO agreements for free with every placement (attorneys often charge $5000–$15,000).
Step 3: Secure a Medical Director
This is the single biggest compliance requirement.
In most states, RNs, NPs, and estheticians cannot operate a medspa without physician oversight.
A medical director provides:
- Prescriptive authority (Botox, semaglutide, IV meds).
- Chart review and delegation.
- Compliance oversight.
How about medical director costs?
- Industry average: $1,200–$2,500/month
- Recruiters may add $2k+ placement fees.
- With Medical Director Co.: $799/month, no setup fees, free agreements.
Step 4: Draft Collaborative or MSO Agreements
Every state is different.
- Collaborative Agreements (CPAs): Required for NPs in many states.
- MSO Agreements: Needed in CPOM states.
Don’t risk free templates.
Case Study: A California entrepreneur used a free MSO template that accidentally gave the MD equity. She lost 40% ownership. With us, we prepared a compliant MSO for free (included in her $799/month fee), kept her at 100% ownership, and placed a medical director in her business in 48 hours.
Step 5: Get Proper Injector Training
Your medspa’s reputation is built on your injector’s skill.
Poor technique means bad results, which means lawsuits and negative reviews.
State medical boards expect documented injector training.
At the Texas Academy of Medical Aesthetics, the Business Creation Course goes beyond injections and includes:
- LLC/business setup.
- Scaling strategies.
- Shadowing real injectors.
- Hands-on injecting of real patients for a week.
Step 6: Secure Supplier Accounts
You can’t run a medspa without ordering Botox and fillers.
A common mistake is ordering directly from manufacturers like Allergan. If you’re a small clinic, you’ll wait months and pay more.
The smarter option is to order through distributors like DeWitt Pharma.
- Faster approvals (1–3 weeks)
- Better pricing (bulk rates)
- Personal account reps.
Comparison: Manufacturer vs Distributor
| Supplier | Pricing | Wait Time | Customer Support |
| Manufacturer (direct) | Higher | 3–6 months | Low |
| Distributor (e.g., DeWitt Pharma) | Lower | 1–3 weeks | High |
Step 7: Obtain Insurance & Licenses
Before opening your doors, securing the following is a must:
- Liability insurance
- Malpractice insurance
- State and local business licenses
Step 8: Build Marketing & Online Presence
Medspas without SEO are invisible.
80% of patients start with Google.
Without reviews and city landing pages, you won’t rank.
Checklist
- Google Business Profile
- City-specific landing pages (e.g., Botox Dallas)
- Collect 20 reviews from your first patients
- Paid ads in target zip codes
Reminder: Follow FTC Endorsement Guides when posting before-and-afters or testimonials.
Step 9: Hire & Train Staff
A medspa is more than just injectors. Receptionists shape the first impression, while the office manager ensures smooth operations and strict compliance.
Case Study: A Florida medspa launched without compliance protocols. An RN misdocumented Botox dosing. During an audit, the board fined the clinic $10,000.
SOPs and compliance training protect your license.
Step 10: Launch & Scale
Start with Botox and fillers. Once profitable, expand into:
- IV hydration.
- Weight loss (e.g., semaglutide, tirzepatide).
- Laser & aesthetic treatments.
Operating in multiple locations means hiring multistate medical directors and signing new agreements. That’s where Medical Director Co. specializes.
Build Your Medspa Right the First Time
Opening a medspa in 2025 is an incredible opportunity—but only if you do it legally.
At Medical Director Co., we’re your compliance partner from day one.
- $799/month medical directors
- No placement fees
- Free MSO/CPA agreements
- Multistate coverage
- 24-hour placement
Hire your medical director today and launch your medspa with confidence.
FAQs
Q: Do I need a medical director to open a medspa?
Yes, in almost every state.
Q: How much does it cost to open a medspa legally?
For a typical startup, $200,000–$500,000. This covers lease, equipment, and staffing. Compliance is $799/month with Medical Director Co.
Q: Can an RN open a medspa?
Only with a physician medical director or an MSO agreement in CPOM states.
Q: How long does it take to open a medspa?
On average, 3–6 months. However, delays often come from compliance and supplier approvals.

Bolton M. Harris, J.D., is a seasoned attorney with a formidable background in criminal law and a focus on healthcare law and compliance. As the in-house legal counsel at Medical Director Co., Harris brings a unique blend of prosecutorial experience and regulatory expertise to support healthcare professionals across Texas. Her career spans roles as a prosecutor in multiple counties and now as a trusted advisor on the legal intricacies of medical practice operations.
Education & Early Career
Bolton Harris completed her undergraduate studies at Southern Methodist University (SMU) in 2013. During her time at SMU, she was not only a dedicated student but also a competitive athlete on the university’s women’s swimming team. She went on to earn her Juris Doctor from Texas A&M University School of Law in 2016 and became a member of the Texas Bar that same year. Armed with a strong academic foundation and discipline honed as a student-athlete, Harris embarked on a career in criminal law immediately after law school.
Prosecutorial Experience in Texas
Bolton Harris began her legal career in public service as a criminal prosecutor. She served as an Assistant District Attorney in multiple jurisdictions, where she quickly rose through the ranks and handled a broad spectrum of cases. Some highlights of her prosecutorial career include:
- Assistant District Attorney, Dallas County, Texas: Prosecuted a high volume of criminal cases in one of the state’s busiest DA offices, gaining extensive trial experience in both misdemeanor and felony courts.
- Assistant District Attorney, Ellis County, Texas: Continued to hone her courtroom advocacy skills, known for meticulous case preparation and a tenacious pursuit of justice on behalf of the community.
- Assistant District Attorney, Navarro County, Texas: Broadened her legal expertise by handling diverse criminal matters in a smaller county, working closely with law enforcement and community leaders to uphold the law.
Through these roles, Harris built a reputation for being a tough but fair advocate. She brought numerous cases to trial and developed an in-depth understanding of the criminal justice system. This distinguished prosecutorial background laid a strong foundation for the next phase of her career in the private sector.
Healthcare Law & Compliance at Medical Director Co.
After her tenure as a prosecutor, Harris shifted her focus to healthcare law, applying her legal acumen to the medical field. She recognized that the same attention to detail and tenacity that served her in criminal law could benefit healthcare providers navigating complex regulations. Embracing this new direction, Harris became well-versed in the intricate laws governing medical practices – from licensing requirements to patient safety and privacy standards – and is passionate about helping practitioners stay compliant.
In her current role as the in-house attorney for Medical Director Co., Bolton Harris oversees all legal and compliance matters for the organization and its clients. Medical Director Co. is a nurse-owned firm that connects nurse practitioners (NPs), physician assistants (PAs), and registered nurses with qualified medical directors and collaborating physicians, offering fast placements and comprehensive compliance support for healthcare practices. Harris ensures that each of these partnerships and clinical ventures adheres to all applicable state and federal laws. She is responsible for drafting and reviewing collaborative practice agreements, advising on regulatory requirements, and providing ongoing legal counsel as clients establish and grow their clinics. Drawing on her prosecutorial eye for risk management, Harris proactively identifies potential legal issues and addresses them before they escalate, giving healthcare professionals peace of mind.
Bolton M. Harris’s multifaceted expertise – spanning high-stakes courtroom litigation to detailed healthcare compliance – makes her a formidable legal ally. Whether advocating in front of a jury or guiding a medical practice through regulatory hurdles, she remains committed to the highest standards of the legal profession. Her blend of courtroom-tested skill and healthcare law knowledge ensures that clients of Medical Director Co. receive elite-level counsel and steadfast protection in an ever-evolving legal landscape.